Gurgl • In the end, it’s the details that count

Gurgl is the Diamond of the Alps – a truly special place for understated holiday luxury in the Ötztal valley.

Our task: to develop an image campaign for both summer and winter, with a strong focus on performance.

Our core idea: performance and creativity are not opposites. They depend on each other. Because in the end, what counts is attention. Attention is the foundation of a successful sales funnel and a high conversion rate. To achieve this, we needed a strong hook – for social media and out-of-home – that would lead potential guests to our landing page. There, they would be convinced by experiences, offers, and impressions.

The result is an integrated campaign that deliberately distances itself from classic destination marketing with its picture-perfect ski and hiking panoramas. Based on the campaign claim “In the end, it’s the details that matter”, we focused on the small, refined details that make Gurgl so unique – taking them out of context to highlight them in new ways.

This approach allowed us to combine striking visual hooks (both motion and static) with a smart media mix and online marketing strategy. Because in the end, it’s the details that count. Especially in Gurgl – at the end of the Ötztal valley.