Erhardt • Tasteful (Re)Design

The German fruit juice producer Erhardt has completely redesigned its brand identity together with us. The brand now confidently embraces its values and demonstrates a strong motivation for ongoing development.

With roots dating back to 1903, the company has undergone an exciting evolution and, while still operating regionally, is now a well-established business. The goal of this rebranding was to bring the company’s long-standing tradition and family values to the forefront, while at the same time creating an appealing design that resonates with a younger target audience.